This short article describes a few of the most substantial modifications in customer practices when it comes to consuming media.
In the last few years, with the rise of digital content, the way in which people take in media has evolved significantly. For many years, conventional tv was the main source of family home entertainment for the majority of people. Nevertheless, after the advancement of streaming platforms, many audiences are turning away from scheduled television, particularly among younger individuals. Instead, global media content analysis shows that more people are buying subscriptions to streaming services, which strongly evidences the transformation in audience consumption habits. These services are popular for enabling people to see the shows and movies they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a prominent media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing preferences in the industry.
In the existing digital age, mobile phones have come to be one of the most commonplace devices that individuals are using to view videos and gain access to media. Nowadays, many social media networks are offering limitless feeds of short, successive videos, that are growing in popularity among smart click here device users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends right now. These platforms allow users to see a sequence of personalised material and react instantly, making these videos far more interesting and addicting than traditional media. Short form videos are also being used more frequently for news and educational purposes, not just for home entertainment. Consequently, this trend is changing the way people are actively looking for and counting on to get information, in a quicker, shorter and more functional format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form video content, the method by which people are getting their news reports is also evolving. Individuals are increasingly turning towards internet news sources, instead of watching TV, to learn about present worldly affairs. However, concurrently, due to a constant flow of information, individuals are coming to be overwhelmed by substantial amounts of content. In reaction to this, news companies are re-engaging audiences by making short form content that is clearer and easier to navigate. Nowadays it is common to find news channels that have mass followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this method has been essential for providing people with trusted and authenticated news sources, in a form they can readily interact with.